1945 La Faema History
Carlo Ernesto Valente opens a coffee machine factory in Milan: the “Factory Electromechanical and Associated Equipment” (“Fabbrica Apparecchiature Elettro Meccaniche e Affini” – FAEMA).
After the war, during the years of the great economic boom and the first space travels, Faema launches machines with names inspired by the cosmos:
Saturno, a big size machine suitable for high-selling cafés; Marte, characterised by futuristic lines, among the first machines to have Infuso di Caffè Idrocompresso (Hydro-compressed Coffee Infusion) written on the plexiglas; Venere, a compact size model, designed for small cafés and leisure clubs which were increasingly widespread in post-war Italy; Urania, a machine characterised by really “space” shapes and details and by a backlit front panel.
1960
In 1961 Faema launches the E61, the first machine to use a volumetric pump to push the water onto the coffee cake at a pressure of 9 atmospheres needed to produce the espresso, a process that replaces the use of the lever.
Furthermore, the E61 optimises the pre-infusion principle: by wetting the ground coffee for a few seconds before starting the delivery, you achieve the maximum extraction of aromatic substances.
The E66 Diplomatic introduces many new features including 7 work programs, 6 for dosed delivery and one for continuous delivery, “the synthesis of past experiences and the latest technological developments”. Presented at the 1967 Milan Fair, the X5 is a machine that, starting from the grinding of the coffee beans, can prepare coffee in a completely automatic way.
1970
In a short time, the company takes a leading role in both the Italian market and in the Latin markets in general. Much of such a success is due to the extraordinary commercial attitude that led the company to invest boldly – by modality and entity – in sales and advertising.
The decision to sponsor a cycling team is particularly appropriate and far-sighted and, in the late ’60s and early’ 70s, the Faema brand can be seen on the shirts of champions like Merckx, Adorni, Gaul and Van Looy.
1983
Designed by Ettore Sottsass and Aldo Cibic, Faematronic is the first traditional machine with electronic dosage and a display to control the operating parameters. Disegnata da Ettore Sottsass e Aldo Cibic, Faematronic è la prima macchina tradizionale con dosatura elettronica e controllo dei parametri funzionali mediante display.
1991
Giugiaro’s artistic talent creates E91, an innovative and elegant product featuring the latest technology of the time, such as the auto-diagnostic system. The E91 is still a great commercial success.
2000
The new X3 is launched – a new generation of superautomatic machines characterised using innovative materials to further guarantee durability and hygiene and by technological innovations such as, for example, the Smart Boiler, which optimises the hot water and steam performance.
More and more new generation machines, both traditional and superautomatic, are designed to facilitate ordinary and extraordinary maintenance.
2008
Born from a new collaboration with Giugiaro, Emblema is an innovative design machine, able to offer services, performance, and technology that only a flagship product can boast. Designed by professionals for coffee professionals, it represents a turning point in the coffee machine field.
2009
Faema launches Barcode, a compact superautomatic machine which allows creating a richer menu in line with customer’s contemporary needs also thanks to the use of instant beverages and, from 2012, of a special refrigerated unit equipped with a device for the preparation and delivery of cold frothed milk.
2015
Faema celebrates its 70th anniversary with a new company payoff: EXPRESS YOUR ART.
EXPRESS YOUR ART illustrates the legendary brand and product, conjuring up atmospheres replete with passion, art, tradition, quality, and coffee culture, stepping into the world of the barman.
The FAEMA coffee machine is the tool that allows you to set your passion for coffee in motion and enhance your artistic skills.
2016
We have met wonderful interpreters capable of allowing us to experience unimaginable emotions. Music, painting, photography. But also, architecture, writing and cuisine. When interpreted with respect, culture, and passion, they can become art, and reach the highest peaks. Since we are convinced that coffee too is an art, we have conceived, designed, and created the new FAEMA E71. As the best interpreter of coffee artist.
2018
We want to equip baristas all over the world with a range of machines that amaze and assist them. Because we want to emphatically and clearly communicate the idea that we support coffee lovers, and we believe that those who work with passion and determination deserve all our efforts. They deserve an E71E.
2018
Faema Art & Caffeine flagship store is born in Milan, a place of culture, and coffee training.
2019
Faema President, the rebirth of an icon. For those who always look ahead without ever giving up on tradition.
2019
The Pop up of Faema Flagship Store is arrived in New York. Baristas, roasters, and coffee lovers are together for a unique experience in Faema’s first Pop-Up Coffee Shop in New York City.
2020
Faema E71 TOUCH is born, the most recent addition to the E71 range. A machine designed to meet the needs of the major chains, simplifying the work of the barista thanks to the functional touchscreen interface.
Faema started in 1945 as a coffee machine factory in Milan. Since then, it has been designing and producing technologically innovative professional espresso machines, allowing them to capture a significant share in the espresso machine market.
Today, Faema is part of the Cimbali Group, an Italian company with a global presence in over 100 countries. Its production facilities in Milan, Bergamo, and Cremona manufactures an average of 200 machines a day.
The driving force behind the company’s success is the value they place on tradition and innovation. From super automatic machines that can produce the perfect espresso with minimal input, to traditional machines where you can still customize each cup of coffee, the company ensures that each machine always produces the highest quality coffee in the cup.
Phone: 0411 377 955
Email: info@thecoffeemachineshop.com.au